💻Digital Marketing

📝Digital Marketing Plan :

  1. **Digital Marketing Plan: (1) Define Your Business Objectives - (Carousel)**
  2. **Digital Marketing Plan: (2) Identify Your Target Audience - (Carousel)**
  3. **Digital Marketing Plan: (3)Define your VP and USP - (Carousel)**
  4. **Digital Marketing Plan: (4) Analyze Your Competitor & Trends - (Carousel)**
    1. CAC and CLTV: Caveat About Using CAC
  5. **Digital Marketing Plan: (5)The Customer Journey and Marketing Funnels - (Carousel)**
  6. **Digital Marketing Plan: (6) Channel and Distribution Strategy - (Carousel)**
  7. **Digital Marketing Plan: (7) Translating Business Objectives to Digital Marketing Goals - (Carousel)**
  8. Digital Marketing Plan: (8) Creating a Media Plan
  9. **Digital Marketing Plan: Content Message, Goals, and Key Metrics**

💲CAC and CLTV

  1. CAC AND CLTV: What is The Purpose of Calculating CAC?
  2. CAC AND CLTV: How You Should Calculate the CAC?
  3. CAC AND CLTV: Why You Should Calculate the CLTV?
  4. CAC AND CLTV: How to Optimize Your CAC?
  5. CAC AND CLTV: How You Should Calculate the CLTV?
  6. CAC AND CLTV: How to Optimize your CLTV?

📕Book Summary-[Marketing 4.0] :

  1. Summary Maps - MARKETING 4.0
  2. Fundamental Trends Shaping Marketing
  3. New Customer Path and Productivity Marketing
  4. Four Major Industry Archetype

🖇️Technical Integration

  1. Digital Marketing Technical Integration & Project Flow

🛒Digital Product

  1. **Digital Marketing Plan Template + Fillable PDF** 🔥
  2. **Digital Marketing Plan (Free Version)** 🆓

🧠Mental Note And Maps

  1. Mental Model on Measuring Performance and Media Plan

👤 Marketing Segmentation, Ideal Customer Profile, & Persona

🧠Mental Note And Maps

  1. ICP Mental Model

🛒Digital Product

  1. Figuring out why people do what they do (Fogg Behavior Model)
  2. Understanding what problems people have (Pain profiles)
  3. Estimating how big your market is (Market Sizing)
  4. Putting yourself in your customer's shoes (Empathy map)

👓Brand Strategy

📝Brand Positioning Canvas:

  1. **Brand Positioning: What and Why We Should Create Our Brand Positioning? - (Carousel)**
  2. **Brand Positioning: What is Market Segmentation? 5 Questions That You Should Answer. - (Carousel)**
  3. **Targeting Strategy: Use This Targeting Criteria to Identify and Reach Your Ideal Customer. - (Carousel)**
  4. **Brand Personality: Humanize Your Brand and Connect With Your Consumer - (Carousel)**
  5. **Frame of Reference: Understanding Your Competitive Landscape - (Carousel)**
  6. **The Abstraction Ladder: Tools That Can Help You to Identify Your Product Benefit - (Carousel)**
  7. **POP and POD: Identify the Unique Characteristics and Attributes of Your Product - (Carousel)**
  8. **Reason to Believe: Establish Credibility and Trust With Your Product - (Carousel)**
  9. **Brand Mantra: How to Craft a Brand Mantra - (Carousel)**
  10. Brand Message: How Tagline and Slogan are Different

📱Source of Brand Strengths:

  1. 4 Reasons You Failed Why You Failed to Implement Brand Strategy (Creativity)
  2. 4 Reasons You Failed Why You Failed to Implement Brand Strategy (Insight Generation)
  3. 4 Reasons You Failed Why You Failed to Implement Brand Strategy (Measure Performance)
  4. 4 Reasons You Failed Why You Failed to Implement Brand Strategy (Management & Execution)

🧠Mental Note And Maps

  1. Brand Positioning Mental Model
  2. Brand Personality Mental Model
  3. Perceptual Process Mental Model
  4. Brand Strategy Mental Map
  5. Brand Purpose Is & Isn’t

📱Brand Purpose:

  1. Do You Think Brand Need Reasons Beyond Profit? (Part1)
  2. Do You Think Brand Need Reasons Beyond Profit? (Part2)

🛒Digital Product

  1. **Brand Positioning Workbook + Example 🔥**
  2. **FREE Brand Positioning Workbook 🆓**

🎯 Goal Setting and Measurement